News - Blog

Natarom Diffusion, designers of fragrance atmosphere in Paris

A professional team of experts in fragrance atmosphere is here to advise you and work with you to improve and lighten the atmosphere in all your spaces. Creating a fragrance ambiance is truly a marketing project. In the Paris region, Natarom Diffusion’s tailor-made services are naturally part of the projects that aim to design a…
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Scent marketing: an essential strategy for modern business

Scent marketing works in perfect harmony with your image and your corporate values, offering your visitors comfort, well-being, emotion and escapism. If you are wondering how you can make your clients more welcome, how you can encourage them to linger in your store or reception area and how you can offer them better service, then…
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Summer aromas inspire scent marketing

Scent marketing can include subtle floral fragrances such as lavender, orange blossom and philadelphus... instantly evocative of summer. Experts in scent marketing frequently look to summer fragrances to conjure up pleasant memories and create a comforting environment where people feel good in places such as shopping centres, reception areas or even open spaces. Summer is…
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Virtual reality and scent marketing

New technology brings fresh opportunities to scent marketing! On 16 September 2016, during its open days at its new premises in Bondoufle, Natarom inaugurated its ‘sensory theatre’. The event was a chance to take our visitors on a journey through the senses. For the occasion, they were kitted out with virtual reality headsets and headphones.…
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The scent marketing experience at an Optic 2000 optician

One of our clients, Jérôme BENAIM, describes their experience of scent marketing in their two optician shops. A positive experience!   For how long have you been using NATAROM diffusers? I bought my first Natarom diffuser several years ago [2010] for one of my shops in Paris in the 9th district, 41 rue de la Chaussée d'Antin.…
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Scent marketing used in museums for an effective visitor experience

Although scent marketing is more well known for its use in shopping centres to enhance product sales, it can also create added interest and interactivity in museums… “Olfactory visits” in museums are becoming more and more popular and have proved successful in locations across France. Attracting all types of visitors other than school visits, they…
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Anosmia, a little-known disorder

Anosmia is the partial or total loss of the sense of smell, an invisible sensory handicap that often creates a feeling of exclusion. Anosmia generally results from damage to the olfactory nerve. It can be congenital or functional (after an illness or accident). In the latter case, it can be temporary, but is sometimes irreversible.…
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Olfactory marketing – when a perfume transports you back…

A simple fragrance can instantly trigger a flood of memories of past travels. But how does olfactory marketing have such a hold over our senses? Emotions create experiences and olfactory marketing can rekindle the emotions felt in a city, region or country you have visited. Just like a brand, locations all have their own and…
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Brands and sensory marketing

Sensory marketing engages our senses to influence our buying behaviour in stores. Top brands who use this type of marketing sometimes associate their name with a specific fragrance to draw in and make a connection with customers. Smells hold real sway over our emotions by evoking memories that can date as far back as childhood.…
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Sensory marketing by Natarom

Over the last few years sensory marketing has become much more accessible. Why have perfumes become so popular and inseparable from a brand's image? Sensory marketing covers all marketing techniques that aim to appeal to our senses to persuade us to buy a product or a service. The aim is to attract the consumer by…
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