New technology brings fresh opportunities to scent marketing!
On 16 September 2016, during its open days at its new premises in Bondoufle, Natarom inaugurated its ‘sensory theatre’. The event was a chance to take our visitors on a journey through the senses. For the occasion, they were kitted out with virtual reality headsets and headphones. They were shown into enclosed scented spaces and treated to a full sensory experience.
Our goal was to show our guests concrete examples of how scent marketing can be used to enhance their own marketing or to create feel-good environments.
Our visitors unanimously enjoyed the experience, which you can see from their comments:
Superb and so surprising. Well done!
Fabulous! You felt like you were somewhere else... An amazing experience!
Save money with Natarom and let your senses take you on a journey in the comfort of your own home!
Mind-blowing and impressive... absolutely sensational!
A unique and extraordinary sensory experience!
We were delighted to hear that a Japanese start-up, Vaqso, had recently come up with a system which combined visual, sound and scent marketing. The accessory developed by the innovative company fits under the virtual reality headset and is loaded with a selection of fragrance cartridges.
A line of computer code inserted into the software indicates when to release a specific scent. This invention further heightens the sensation of immersion in a virtual reality world.
Inhaling fragrances from virtual worlds is now a reality!
Specialized in scent marketing Natarom offers original and bespoke olfactory solutions for your reception and retail spaces.