News - Blog

The evolution of Scent Marketing

A never-ending source of ideas, Scent Marketing is extremely useful in attracting and retaining visitors. Digital tie-ins are here! Scent Marketing uses scents (fragrances) to communicate about a product or a point of sale. According to numerous experiments, it can increase impulse purchases by as much as 30%. An appealing and well thought out olfactory…
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Natarom Sensory Marketing wishes you happy holidays!

At Natarom, sensory marketing takes on a whole new dimension during the festive season. The myriad of scents that surround us take us right back to our childhoods. With very active members of staff and numerous sensory marketing projects in the pipeline, Natarom is particularly excited in this run up to the New Year. Synonymous…
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A fragrant and gourmet Christmas at Château de Vaux le Vicomte!

This year Château de Vaux le Vicomte is offering a host of delicious Christmas treats. Thanks to their partnership with Natarom, fine fragrances once again provide the perfect finish to interior décors. Just like last year, Natarom has carefully placed its scent diffusers to create an olfactory experience that is very much appreciated in the…
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Natarom Diffusion, designers of fragrance atmosphere in Paris

A professional team of experts in fragrance atmosphere is here to advise you and work with you to improve and lighten the atmosphere in all your spaces. Creating a fragrance ambiance is truly a marketing project. In the Paris region, Natarom Diffusion’s tailor-made services are naturally part of the projects that aim to design a…
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Scent marketing: an essential strategy for modern business

Scent marketing works in perfect harmony with your image and your corporate values, offering your visitors comfort, well-being, emotion and escapism. If you are wondering how you can make your clients more welcome, how you can encourage them to linger in your store or reception area and how you can offer them better service, then…
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Summer aromas inspire scent marketing

Scent marketing can include subtle floral fragrances such as lavender, orange blossom and philadelphus... instantly evocative of summer. Experts in scent marketing frequently look to summer fragrances to conjure up pleasant memories and create a comforting environment where people feel good in places such as shopping centres, reception areas or even open spaces. Summer is…
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Virtual reality and scent marketing

New technology brings fresh opportunities to scent marketing! On 16 September 2016, during its open days at its new premises in Bondoufle, Natarom inaugurated its ‘sensory theatre’. The event was a chance to take our visitors on a journey through the senses. For the occasion, they were kitted out with virtual reality headsets and headphones.…
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The scent marketing experience at an Optic 2000 optician

One of our clients, Jérôme BENAIM, describes their experience of scent marketing in their two optician shops. A positive experience!   For how long have you been using NATAROM diffusers? I bought my first Natarom diffuser several years ago [2010] for one of my shops in Paris in the 9th district, 41 rue de la Chaussée d'Antin.…
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Scent marketing used in museums for an effective visitor experience

Although scent marketing is more well known for its use in shopping centres to enhance product sales, it can also create added interest and interactivity in museums… “Olfactory visits” in museums are becoming more and more popular and have proved successful in locations across France. Attracting all types of visitors other than school visits, they…
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Anosmia, a little-known disorder

Anosmia is the partial or total loss of the sense of smell, an invisible sensory handicap that often creates a feeling of exclusion. Anosmia generally results from damage to the olfactory nerve. It can be congenital or functional (after an illness or accident). In the latter case, it can be temporary, but is sometimes irreversible.…
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