Category Archives: Applications

Scent marketing – now also used in sports halls !

Scent marketing experts Natarom have just signed a new contract with GymPlace, a sports facility in Torcy near Paris. Scent marketing is the use of fragrances to improve the experiences of people in shops, medical establishments and leisure or even sports venues. And those are just a few examples because the possible applications of scent…
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What is sillage in perfumery and why does it matter?

Technology has been developed to measure the sillage—pronounced see-yazh, a French word that means the ‘trail’ of a perfume, in other words the degree to which a scent diffuses around the wearer. The sillage of a perfume in our everyday life is the olfactory impression that hangs in the air after a scent wearer has…
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Summer fragrances, the darlings of scent marketing

Scent marketing experts have a keen nose for the warm perfumes of summer, sources of fond memories and happy emotions… To scent marketing specialists, summer is a bouquet of myriad fragrances. It’s a season that conjures up images of long, leisurely walks in the great outdoors and precious moments instantly associated with a host of…
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The evolution of Scent Marketing

A never-ending source of ideas, Scent Marketing is extremely useful in attracting and retaining visitors. Digital tie-ins are here! Scent Marketing uses scents (fragrances) to communicate about a product or a point of sale. According to numerous experiments, it can increase impulse purchases by as much as 30%. An appealing and well thought out olfactory…
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Brands and sensory marketing

Sensory marketing engages our senses to influence our buying behaviour in stores. Top brands who use this type of marketing sometimes associate their name with a specific fragrance to draw in and make a connection with customers. Smells hold real sway over our emotions by evoking memories that can date as far back as childhood.…
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The benefits of aromatherapy and essential oils

Classified as an alternative medicine, aromatherapy uses essential oils to treat or improve health and well-being. As its name (aroma and therapy) suggests, the notions of fragrance and treatment are associated and essential oils form the basis of aromatherapy. Be careful not to confuse aromatherapy, which uses essential oils, with herbal medicine, which uses all…
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The benefits of scent marketing in retirement homes

Scent marketing contributes to the well-being of older people living in retirement homes.  Residents of retirement homes and geriatric care homes spend 90% of their time in enclosed environments where air quality is not always the best. Scent marketing has many benefits for the residents and projects a positive image of the home to visitors.…
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Olfactory marketing, a direct connexion with our brain

Don’t get confused; olfactory marketing is not the result of chance! It is based on a well-known function of our brain. The area of ​​the brain that records our memories is also the one that records our emotions (the limbic system). Thanks to the neurons, the olfactory bulb is directly related to the limbic system.…
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Scent marketing for your store

Bring a real sense of wellbeing in your store and discover multiple benefits of scent marketing Even if we are not always aware, our sense of smell has an influence on our behaviour, our emotions and sometimes, deep hidden memories reappear. Scent marketing is the final step to a global and coherent marketing approach. It…
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Olfactory marketing origins and applications

Olfactory marketing is playing with fragrances to awaken our memories and emotions Have you ever noticed or rather smelt a particular fragrance in a store, the lobby of a shopping centre, an office or a parking lot? This is what is called an olfactory sensorial experience. There are many olfactory marketing applications Olfactory marketing uses…
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