Category Archives: Fragrance

Château de Vaux-le-Vicomte rings in Christmas with Natarom

Our room fragrances are the perfect tie-in with the Christmas decorations at the Château de Vaux-le-Vicomte this season. Natarom and the Château de Vaux-le-Vicomte have enjoyed a successful partnership for several years and this year is no different. Our scent diffusers and carefully and discreetly hidden in the décor to delight the senses of visitors.…
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Scent marketing – now also used in sports halls !

Scent marketing experts Natarom have just signed a new contract with GymPlace, a sports facility in Torcy near Paris. Scent marketing is the use of fragrances to improve the experiences of people in shops, medical establishments and leisure or even sports venues. And those are just a few examples because the possible applications of scent…
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What is sillage in perfumery and why does it matter?

Technology has been developed to measure the sillage—pronounced see-yazh, a French word that means the ‘trail’ of a perfume, in other words the degree to which a scent diffuses around the wearer. The sillage of a perfume in our everyday life is the olfactory impression that hangs in the air after a scent wearer has…
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Natarom brings sense marketing and fragrance expertise to the château

Drawing on its solid experience and reputation in the sense marketing sector, Natarom provides services to châteaux, popular tourist sites where new experiences can make a big difference. Creating an association between a fragrance and a specific place or room of a château is to offer the visitor an original and often unheard-of experience. Today,…
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Summer fragrances, the darlings of scent marketing

Scent marketing experts have a keen nose for the warm perfumes of summer, sources of fond memories and happy emotions… To scent marketing specialists, summer is a bouquet of myriad fragrances. It’s a season that conjures up images of long, leisurely walks in the great outdoors and precious moments instantly associated with a host of…
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Memory and fragrance, the how and the why

While we all experience fragrance in our own way, why does the same smell provoke different emotions within each of us? Unlike sight, smell is a sensitive, personal and very intimate sense. The colour of a flower may be relatively easy to describe but putting its fragrance into words is a much more complex matter.…
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The evolution of Scent Marketing

A never-ending source of ideas, Scent Marketing is extremely useful in attracting and retaining visitors. Digital tie-ins are here! Scent Marketing uses scents (fragrances) to communicate about a product or a point of sale. According to numerous experiments, it can increase impulse purchases by as much as 30%. An appealing and well thought out olfactory…
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A fragrant and gourmet Christmas at Château de Vaux le Vicomte!

This year Château de Vaux le Vicomte is offering a host of delicious Christmas treats. Thanks to their partnership with Natarom, fine fragrances once again provide the perfect finish to interior décors. Just like last year, Natarom has carefully placed its scent diffusers to create an olfactory experience that is very much appreciated in the…
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