Next week will take place the congress “Cosmetic & Sensory”. An event which brings together scientists, marketers, advertisers, researchers, SME, international companies, etc. around problems connected to the sensory. Take a look at the program which promises to be rich in sensory informations.
5 senses from every angle
From June 23rd till 24th, 2014, the new Olympia in Tours (France) will welcome 400 people to talk about sensory marketing, neuromarketing, sensory design, psychology of the senses, emotions, sensory analysis and sensory perceptions…
4 themes will be approached in the program:
Sensory and research:
- Perception, sensation and emotion, the 3 notions at the heart of sensory
- Analysing and understanding emotions
- The physiology of touch
Sensory and marketing :
- Neuromarketing: between myth or scientific reality
- Luxury goods and the sensory universe
- Emotion in advertising
Sensory and consumer :
- The consumer's brain
- Emotions and decision-making
- The web: a new database of emotions
Sensory and product design :
- Sensory design
- Emotional impact evaluation of a product
- Evaluation of products' sensory features
- Incorporating sensory approaches
If you want more details on this program click here.
In order to tackle these different subjects, the congress Cosmetic & Sensory has invited 26 speakers, notorious in these various domains. Among others, Arnaud Aubert (Ph.D – HDR at the University of Tours) and Edith Ribot-Ciscar (Research Director) will speak on the theme Sensory and Research.
Alain Goudey (Marketing Professor) will talk about the sensory marketing, and more precisely about the sound marketing. Magie Fanguin (Galenic development Manager at Pierre Fabre), and also Edouard Mauvais Jarvis (Scientific Manager for the brand Dior) will speak about the subjects « Products and emotions » and “Luxury goods and sensory universe”.
Xavier Allard (Design Manager for Alstom Transport) will be present to talk about sensory differentiation at the service of mobile living: applied in the public rail transport.
To find out the complete list about the speakers and their subjects follow the link.
When the sensory marketing, in particular the scent marketing, is more and more requested by the brands, and studied by the researchers, this congress comes just in time, and guarantees to be very instructive. But will this event answer the following question: what will be the future for the sensory marketing?