The smell of chocolate is synonymous with flavour and is sometimes used in scent marketing.
Conscious of the impact of scents on the psychology of consumers, marketing experts play on our olfactory feelings. With its strong smell, chocolate is part of the extended family of fragrances used in scent marketing.
For most of us it conjures up pleasure and childhood memories. At Easter, for example, it is very much present during get-togethers with friends or family. The wonderful smell of chocolate also fills the room when we melt it to make a cake or when we enjoy a warming mug of hot chocolate.
The powerful scent of chocolate comes from the numerous volatile molecules present in the fresh cocoa bean. Chocolate develops different aromas depending on the variety of bean, where it comes from and, of course, the roasting process.
Chocolate is used as a stimulus. For lovers of fine cuisine, it whets the appetite and can boost the sale of food products. A barely perceptible chocolate smell is quite enough to put an end to hesitation and prompt people to make a purchase.
Tried and tested! Diffusing the smell of chocolate in a book store.
Researchers from Hasslet University (Belgium) spent 10 days in a book store testing the impact of the smell of chocolate on customers' behaviour. Results showed clients exposed to the fragrance proved 2.22 times more likely to pick up a book and chat with staff than those who were not.
Did you know? Chocolate is also used in the perfume industry. For example, Kokorico (Jean Paul Gaultier) is based on a smooth and slightly bitter blend of cocoa notes. L’Heure Défendue (Cartier) also reveals a masterful harmony of cocoa. Lastly, in Gourmand Coquin (Guerlain), the chocolaty note is delicately blended with vanilla.
Natarom, specialists in scent marketing, offer you a wide selection of fragrance refills for professional diffusers.