Over the last few years sensory marketing has become much more accessible. Why have perfumes become so popular and inseparable from a brand's image?
Sensory marketing covers all marketing techniques that aim to appeal to our senses to persuade us to buy a product or a service. The aim is to attract the consumer by stimulating their senses when faced with a product or when they walk into a shop.
Sight, touch and taste have always been appealed to, obviously, particularly for food items. But sensory marketing has quietly introduced the senses of smell.
Olfactory marketing: Adding a home fragrance into your reception area or shop can give you a real advantage. Smell is a powerful sense that stirs both our memories and our emotions. Many brands and prestigious establishments now call on olfactory marketing specialists and ask them to create a specific olfactory identity (an olfactory logo).
Sound marketing: Music is everywhere in shops, shopping centres and even the doctor's surgery… You have undoubtedly caught yourself listening carefully at some point haven't you? Numerous studies have shown the impact music has on buyers' behaviour and the famous jingles that are recognisable after only a couple of seconds are successful examples of this.
A matter of taste: Samples are handed out to promote a brand but also to enable consumers to try products. "Try it - you might like it!"
Tactile marketing: A product needs to be pleasant to the touch to please and win over the buyer. Touch has a real influence on a buyer's well-being and the amount of time they spend in the sales venue.
What better than sensory marketing to promote these emotions!
Natarom, specialists in scent marketing, offer you a wide selection of fragrance refills for professional diffusers.